James Bergren

Creative Director

For the last 10 years, the majority of my creative work was at a company called Opengear. When I first joined Opengear in 2015, they were still very much in the startup phase. Over the course of my tenure there I contributed to areas outside of my job title to pick up the slack in places it was needed. I was a problem solver and a complex thinker that wasn't afraid to go outside of the box to get the job done.

Below are some examples of my contributions to Opengear over the years:

Demo Video Trailer

A compelling source of lead generation is a comprehensive demo video featuring music, voiceover, and screen recordings showcasing the Opengear user interfaces for Lighthouse and Console Web UI. Additionally, this shorter trailer video has been shared on social media platforms and included on the lead-generation landing page to effectively promote the full demo video.

Use Case Example

Among the various use case videos produced within the content strategy for the Vertical Campaign, this general Financial use case video was designed to demonstrate to specific companies in targeted sectors how Opengear can bolster their network infrastructure, ensuring resilience and providing assurance that valuable trades and transactions are always safeguarded.

Solution

When SD-WAN routers emerged, many individuals expressed concerns that "Software Defined" could potentially introduce a host of problems stemming from human error and cyberattacks. Fortunately, Opengear had integrated solutions in place to address these challenges. As a result, producing this video with a Fiverr voice-over artist was a straightforward endeavor.

Halloween

Who can resist having fun during the holidays? In 2023, we began crafting holiday-themed ads to promote Opengear, and they consistently resonated well with our followers. This one stands out as my favorite among those videos.

There's a Reason

When a competitor targeted us on social media, our internal reaction was clear: we needed to respond. They asserted their position as the leader in Out of Band, but we possessed the years of experience, the superior technology, and the software already recognized as the finest. They just needed a reminder.

Resilient Together

As part of the award-winning Resilient Together campaign where I served as art director, I’m pleased to showcase an example of one of our thought leadership videos featuring our then VP of Sales. This campaign ultimately earned a 2020 Platinum MARCOM Award in the Strategic Communications | Marketing/Promotion Campaign category.

Resilient Together CAMPAIGN

When the pandemic struck in 2020, we, like millions around the globe, transitioned to remote work. During this time, many companies voiced their thoughts online about the situation at hand, and we felt compelled to join the conversation. However, we decided to take it a step further. Rather than simply posting a single update, we developed a robust outreach initiative aimed at our customers and partners, utilizing web platforms, video content, and social media to convey our message in three key areas through eloquently crafted copy and stunning visuals. 

Opengear was acquired by DIGI just two months before the COVID-19 pandemic emerged, prompting the urgent need to reassure our customers, partners, and employees that we were still operational—manufacturing, selling, and maintaining our health as a company.

Their products are vital for ensuring the continuous operation of core computing infrastructures in data centers and at edge computing sites such as banks, retail locations, and educational institutions. In essence, we offer Network Resilience, which became the central theme of our campaign. "Resilient Together" symbolizes our unified identity as DIGI and Opengear, highlights the fortitude of our employees during these challenging times, and reflects the strength of our relationships with customers and partners.

The message was straightforward: we are in this together, and we remain committed to providing the essential support required to keep the world moving. This campaign resulted in an impressive 431% increase in new followers on Opengear's LinkedIn account from Q1 to Q2, fostering a renewed sense of stability among our customers, partners, and employees.

This campaign turned out to be an outstanding success, so much so that it was honored with a 2020 Platinum MARCOM Award in the Strategic Communications | Marketing/Promotion Campaign category.